Communication: the key to a bright future for scholarship recipient

Posted: Thu, 29th June 2017 | Written by: The Team at Western Chances

An Avondale Heights local, Lucinda Francese’s childhood love of reading was an early indication of a promising future in communications and journalism.

Communication: the key to a bright future for scholarship recipient

“During my school years I loved to read. I used to spend a lot of time in the library, reading a variety of books with my friends but also socialising and playing cards or board games. To this day, I still enjoy reading and now have a blog where I write book reviews.”

Lucinda’s love of learning has led her to pursue a career in journalism, and her first taste of a working news room was when she secured a work placement with Fairfax Community News in year 10. This experience ended up being so much more than simply making coffees and photocopying.

“I received the opportunity of writing an article with the intent of it being published, and it  was, I’m glad to say! From then onwards, I knew I wanted to do something in the journalism field and that’s why I went on to study it at La Trobe.”

Receiving a Western Chances Scholarship enabled Lucinda to focus wholly on her education; allowing her to concentrate on studying and completing numerous assignments. 

“I was able to have peace of mind and achieve the best results possible each semester.”

Lucinda’s Scholarship also opened further opportunities to her, beyond the financial support.

“Without the Western Chances Scholarship, I also wouldn’t have had the opportunity to participate in a cadetship program. I was lucky to be referred to the inspiring Doxa organisation.”

Western Chances facilitated Lucinda’s placement in the Doxa Cadetship program, where she gained valuable real-world experience whilst undertaking her journalism studies.

“I felt honoured to be the first cadet to be placed at Doxa. I didn’t realise at the time, but I actually kick-started a trend of placing more cadets into Doxa.”

“I learnt many things over the course of my cadetship but I have to say prioritising administration and communication tasks was a highlight. Every day was different. For example, I’d be data entering and making phone calls one day and the next I was compiling research for an article, writing it, as well as brainstorming ideas for their social media strategy.”

Lucinda is ready to hit the ground running after university with loads of practical experience behind her, she has plenty of options for employment in the communications field.

“My big dream would be to improve communication within businesses by acting as the “go-to” person for all their communications.

“What jobs I embark on in the meantime, I do not know, all I know is that I’m keeping myself open to as many different areas of journalism as possible. It would be great one day to be in charge of publication content and a social media strategy of my own.”

To support young people like Lucinda to achieve their dreams, why not become a monthly Big Dreams donor? From as little as $10 a month you can support young people in Melbourne’s west to achieve their full potential.

Image courtesy of Lucinda Francese

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